Integrasian Thesis

The Integrasian thesis project recognizes the cultural and social struggles that Asian American college students endure, and therefore provides a digital space for them to connect. The target audience for this project includes Asian American college students, ages 18-23. By creating a digital space for this audience, it is the hope Asian American students can create and share identity through community. Integrasian encompasses several digital mediums to reach this audience, including social media, a mobile app and podcast, as well as humorous merchandise.

The social media channels consist of Instagram, Facebook, TikTok and YouTube; they all support the mobile app and podcast by providing upcoming app announcements, podcast guests and another place for the audience to connect. The Integrasian YouTube channel provides the visual recordings of the Integrasian podcast. The podcast has two hosts, who will discuss and celebrate Asian cultures, listen to others’ experiences growing up as an Asian American student and dispel Asian American stereotypes.